Wix, Squarespace, or a custom website — which is right for your business?

If you're starting a business or replacing an old site, the first question is usually: "Should I use Wix, Squarespace, or hire someone to build it custom?" The answer depends on where your business is and where it's going.

When Wix or Squarespace makes sense

If you're just starting out, have a tight budget, and need something live this week — a DIY builder is a reasonable choice. You'll get a decent-looking site without writing code, and you can update it yourself.

Where they fall short

Templates look similar to thousands of other sites. Performance is often mediocre because you can't control the underlying code. SEO options are limited. And the moment you need something the builder doesn't support — a custom booking flow, a specific integration, a unique layout — you hit a wall.

When custom is worth it

If your website is a core part of how you get customers, custom is almost always the better investment. You get a site built around your specific business goals, optimised for speed and search, and designed to convert visitors into leads.

The real cost comparison

Wix and Squarespace cost £150-300/year plus your time. A custom website costs more upfront but typically pays for itself within months through better conversion rates, higher search rankings, and a professional impression that builds trust.

The bottom line

DIY builders are fine for hobby projects and early-stage experiments. But if your website is supposed to generate revenue, treat it like the business asset it is.